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What Motivates the Adoption Intention of e-banking Services: The Moderating Role of Age and Gender

Author:

Ilmudeen Aboobucker

South Eastern University of Sri Lanka, LK
About Ilmudeen
Department of Management and Information Technology, Faculty of Management and Commerce
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Abstract

 

Despite the benefits of using e-banking services, the adoption intention of e-banking in Sri Lanka is still under-researched. This paper integrates awareness, convenience, and website usability with moderators' effects to test customer acceptance of e-banking services. Hence, this paper extends the technology acceptance model (TAM). Data were collected through a primary survey of 186 banking customers and used the structured equation modeling for data analysis. The results show that perceived usefulness, convenience, and website usability influence customers' intention to e-banking adoption. In contrast, perceived ease of use and awareness failed to show a significant relationship. Age and gender did not have substantial moderating effects but explain the impact on the exogenous variable relationship. This study integrates moderators into a broader model to investigate the users' acceptance of ebanking services, and particularly, the country-specific research could be more viable ground for other countries similar in context.

How to Cite: Aboobucker, I. (2020). What Motivates the Adoption Intention of e-banking Services: The Moderating Role of Age and Gender. Asian Journal of Management Studies, 1(2), 128–143. DOI: http://doi.org/10.4038/ajms.v1i2.38
Published on 14 Aug 2020.
Peer Reviewed

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