Research Articles
Store Environmental Cues and Repurchase Intention in Retail Supermarkets in Sri Lanka: Mediating Role of Store Image
Author:
M. I. M. Hilal
South Eastern University of Sri Lanka, Oluvil, LK
About M. I. M.
Department of Marketing Management, Faculty of Management Studies and Commerce
Abstract
The objective of the study was to investigate the impact of store environment on the repurchase intention and examine the mediating role of store image created through the store environment of Sri Lankan retail supermarkets. Data were collected from 183 customers of retail supermarkets using a questionnaire. Findings indicate that the store environment of supermarkets leads to store image, which is important for the formation of repurchase intention of customers. The study further revealed that store image partially mediates the relationship between store environment and repurchase intention of customers. Retail marketers need more focus on the easiness of moving within supermarkets, pleasant lighting within supermarkets, mechanizing in stores, attractive display, and location to create a conducive store environment for customers. In forming store image, retail marketers may pay attention to external and internal decorations of stores, knowledge of sales personnel, quality and assortment of products, and fair and competitive prices.
How to Cite:
Hilal, M. I. M. (2022). Store Environmental Cues and Repurchase Intention in Retail Supermarkets in Sri Lanka: Mediating Role of Store Image. Asian Journal of Management Studies, 2(2), 115–128. DOI: http://doi.org/10.4038/ajms.v2i2.52
Published on
31 Dec 2022.
Peer Reviewed
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